People sometimes ask why we work with small businesses and people just starting out.
The main reason why we started CRFT New Media was to provide the support we wished that we had when we were getting started, while doing what we love. Starting a new business, NGO, big art project, or other initiative has various levels of risk. It also involves navigating systems you might be unfamiliar with and building new skills. These can sometimes be significant barriers to making something happen that could otherwise greatly benefit the community. We've gone through the processes and made the mistakes so you don't have to, and we want to support you in getting to where you want to be using the skills that we have.
Digital communication and communication tools are rapidly changing and have the ability to make a big difference for people just entering the market or entering a new phase of growth. You don't have to break your bank to get your message out, and if it's something that will benefit the community as a whole we'll bend over backwards to make it happen. Marketing is no longer about one way communication. More than ever, it's about relationships and dialogue.
We work with the clients we do because we believe in them. Our clients are people who practice social responsibility or contribute to the community in meaningful ways. Evolution Carpentry for example has a focus on sustainable building practices. Double Lunch Productions is dedicated to promoting the music community of Edmonton. Balan-Baalis provides trauma and healing support to refugees. The Alberta Men's Network is dedicated to supporting men in having healthy relationships and improving personal well-being. You've got a vision, we want to make it happen.
We believe that a company is only as valuable as it's social contributions, and that social contributions are a whole lot more than just contributing to GDP and providing employment. It means giving to the community deliberately. We believe that small businesses emerging at this time have a big role to play in this evolving landscape and we want to support them in making the impact they want to.
Just like our fellow Gen Y peers, we support socially responsible businesses, local economies, community development, the enrichment the arts bring to communities, and maintain an entrepreneurial attitude toward problems.
According to Industry Canada:
- In Canada, over 100,000 businesses started on average per year between 2002-2007.
- As of December 2015, there were 1.17 million employer businesses. Of these, 1.14 million (97.9%) businesses were small businesses.
- Alberta has the most SMEs (Small and Medium sized Enterprises) relative to the population, with a ratio of 50 per 1,000 population.
- Micro-enterprises (firms with 1 to 4 employees) constitute 54.1% of all private employers. If employer businesses with 5 to 9 and 10 to 19 employees are included, they account for 86.2% of employer businesses.
Canada is a country of small businesses, entrepreneurs, and deep community roots. In our view, every business and organization is an act of community development that should strengthen and build others up through the valuable service it provides.
CRFT New Media based in Edmonton and Calgary, Alberta, Canada, works with small businesses, non-profits, community groups, artists, and other visionaries to come up with affordable and accessible marketing and communications solutions.
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