Showing posts with label optimize. Show all posts
Showing posts with label optimize. Show all posts

Tuesday, 8 March 2016

The Power to Solve People Problems: 5 Practical Paths



People are complicated, so it makes sense that problems involving people are complicated too.

They're complicated because the perceptions, emotions, and goals of others are often different from our own and don't always seem to make a lot of sense to us.

When we don't understand where someone else is coming from or what they want from an interaction it makes us uneasy. It leads to uncertainty and we, as human beings tend to hate uncertainty.

We bend over backwards to try to control situations so that we feel more certain, we put things in place and take great measures to build up an illusion of control. We seek out more information and try to put together a coherent story in our minds about who they are and what they want based on the little information that we have.

We want power in order to manage uncertainty. We want to avoid uncertainty. We have our own goals and outcomes that we want to achieve and the idea that we won't get them is terrifying. We want to succeed, and that means we want to prevent failure. Uncertainty is a good way to sum up a lot of what we fear and don't understand.

Naturally, we have to face uncertainty. Especially in interactions with people.

We meet new people and interact with strangers. We give a presentation to a room full of people we don't know. We drive down crowded streets passing and weaving by hundreds of people with their own perceptions, experiences, and goals.

As much as we may try to avoid having to deal with a situation that makes us a little bit uncomfortable, we will inevitably have to. We can go to the self check out at the grocery store and order food delivered to us. We might avoid having a weird interaction or confrontation with a stranger for years, even decades. It's much more likely that we will have to deal with problems in our everyday relationships, the people we spend time with or see at work day in and day out. Our partners or friends. When that happens, we're going to have to choose to do something.

Power, in one form or another is apparent in every relationship. There are unique and compounded power dynamics in every interpersonal problem we face. For example, an employer having a difficult talk with an employee may have a different approach to the situation than two co-workers or friends talking to each other about a sensitive subject. In both situations there is bound to be stress as there always is in having hard conversations, but the degree of that would be influenced by the power dynamics of the relationship. An employer who has legitimate power to reward and punish an employee will probably not be as stressed out about the interaction as the employee who is worried about losing their job. The same goes for a lot of different social interactions and perceived power. The relationship between a teacher and a student. A woman and her father. A 12 year old boy and his best friend. There are an infinite number of scenarios we could think of for types of relationships and what happens when they come into conflict. If we looked at them all we could identify the different sources of power that the parties have and make decisions about what their best moves might be. In real life we don't have the time to sit back and think about it like that in the heat of the moment, but we do have the time and capacity to think about the situations we commonly face and how they can play out.

So is the employee powerless then? Doomed to a life of uncertainty and dread?

No, is the short answer to this simple hypothetical situation. Everyone has power. 

Is that power equal? No, very rarely.

This is the tension that is a part of every relationship if we really sat down to think about it. There is a degree of uncertainty, and that becomes apparent in times of conflict. In strong relationship we know how to talk to each other, we're aware of ourselves and the way we're perceived. We pay attention to what the other is saying and know what builds them up and what their sensitivities are. We take care to not harp on their sensitivities because we care about the relationship. We don't want to damage them, they're our co-worker, our friend, our employee or our boss. We understand the power that we have, that lets us feel confident about ourselves and we understand the power dynamics of our relationships. With all that said, here are 5 practical takeaways around using our own unique power to solve problems:

1. People hate uncertainty. 


Prevent interpersonal problems by giving people the information they need to assess the situation. Try to think interdependently. We have to learn to acknowledge the fact that relationships aren't all about us. Counter-intuitively this means we sometimes have to share things about ourselves and what we want and need to help others understand us. The first step seems obvious but is something we don't really think about in depth that often. Define what your really want and why you want it for yourself. Figure out what outcomes you want before going into that meeting. Be intentional about what the point is of you doing an activity. Sometimes the answer might be "to relax" or to "have fun" but decide that for yourself and name it, be honest with yourself and the people around you about your intentions.  

2. Conflict is inevitable.


Our goals are going to be different from someone else at some point. We may come into disagreement on an opinion. We will make mistakes. That's inevitable. Being right is not a worthwhile outcome. Solving a problem is. We tend to worry too much about defending our egos and not enough about solving problems in a constructive way. We will come into conflict, we must prepare ourselves to handle it as adults.  

3. Everyone has power.


This is maybe the single most important point, and one that only you can figure out for yourself. Without recognizing the power that we do have, we either end up feeling helpless, or we end up recklessly wielding our power like a giant toddler.

What power do you have? Do you have some kinds of recognizable power in society? Do you have a unique education or specialization? Do you have skills and abilities that you enjoy and that seem to impress others? Think about these things. It's important and will make you more comfortable in social situations. You've had an entire lifetime of experiences. The point is, there are powers that you have that nobody can take away from you. Maybe you're strong, maybe you're tall, maybe you have an incredible voice. Maybe you're a kind and generous person. These might be things you were born with, cultural norms you exemplify, or skills or knowledge you've gained. You will have varying degrees of these powers. Being self aware about these things will help you to not only better understand how you may be perceived in different social situations to help you make smart decisions, but will give you the self confidence and social sense to deal with problems effectively when they come up. Circumstances you're in might add or remove certain powers, people might underestimate you, but don't ever do yourself the disservice of disempowering yourself. Think about the power you have and own it.

4. Use power intelligently.  


Has anybody ever said to you "don't be an asshole." They just might be on to something (or not). Do take the time to consider criticism and look inward. If you're a key decision maker and you've harshly dismissed someone's idea, there is a good chance they felt personally attacked. If you approached a stranger on the street who is minding their own business to "compliment them" and were shocked when they only looked at you in disgust, there is a good chance that they're bothered by strangers all the time and have historically practical reasons to distrust strangers bothering them in the street. Context matters. Relationships matter. Any good manager or leader knows that you are only as good as your team. You could go around and enforce rules with fear by laying down punishments but people will not want to work for you and they won't be productive. They'll call in sick or they will quit. Relationships can amplify positive outcomes. If you're serious about wanting to have good relationships, that being ones that are mutually beneficial, you have to understand how to use power intelligently. Don't just blindly flail around destroying everything around you.

For example: You're having dinner with your family and your younger brother is trying to impress his new boo and introduce them to the family. You're joking around and bring up an embarrassing incident that happened in a past relationship. He is visibly upset and turns bright red. You immediately feel as though you betrayed him, but your ego gets in the way and says "he's being too sensitive, and shouldn't he just be over it by now anyway?". Really, no. He shouldn't. It's not your place to decide, it's not your life and not your experience. In fact, it's an experience that you have very little knowledge about. Put those judgments away and focus on your own actions and behaviours.

Think about the situation, think about the relationship, and think about the power dynamics at play. Just because you're the older sibling doesn't mean you have to dump on him, knowing that it is going to damage your relationship. Yes, jokes are things that are used to build relationships and ease tension in situations all the time. That's true. The point is that the appropriateness of a joke depends entirely on your audience, it has absolutely nothing to do with you. If you make jokes just to make yourself feel more comfortable with little or no consideration of the social context, you might want to rethink that approach.

If you speak just to fill empty space, you're probably not adding a lot of value to the conversation. It may be that you haven't done a very good job of including others. If you have the power and position to do so, consider that important and easy way to use power to build rather than damage relationships. Listen, consult, and pay attention. Not only will this make your relationships stronger, it will help you to better understand the people you're connected to and make decisions.

     

5. That power is not equal. 


You may have less or more power than someone else in a situation. Imagine you're making your pitch to a billionaire hedge fund investor. Stakes are high. You feel that they have the power to make or break your idea. Imagine you're in a job interview for a position you desperately want. Imagine you're on a first date with someone and are nervously gushing internally because you think they're out of your league. When we perceive that we don't have a lot of power in a situation, we tend to make it so and socially bury ourselves. Don't let this happen.

First of all, frame the situation in a way that empowers you. In general, people will mirror back to us what we put out there. Be present, be engaged. Remember that you are powerful, think about the power you have that you identified. You have something to offer that is valuable and worthwhile. Be considered as an equal by behaving as one. You can't control what they think of you, but there is a good chance that if you're feeling comfortable your presence will be better received. Remember, every relationship is interdependent. There is tension on both ends of an interaction. You're a human and so are they. If you're negotiating or dealing with a tense conflict, think very clearly and intentionally about the goals of you and the other party, think about who they are, who you are, and the power dynamics at play. Identify the sources of power for both of you and how you can come to a win-win agreement or compromise. Make allies that will help give you more referential power. A very powerful skill even if you have trouble identifying other sources of power for yourself can be your ability to make sound rational arguments and emotional appeals that are relevant and appropriate. Making a sound case and aligning goals just makes sense.

If you have more power in a situation, level the playing field. Recognize the situation and do your best to make other parties comfortable and feel accepted. Again, listen, consult, and pay attention. If you have something important to talk about together, you will come to a better outcome the more equal your relationship. When we say better outcome, we mean an outcome that is mutually beneficial and satisfying to the parties involved. Recognize your interdependence. This may mean you actually have to go out of your way to build trust, giving away power. We do this in relationships all the time. If you're a supervisor on a job site, you understand that enforcement and control might get employees to adhere to basic standards, but it will not take them to a deep level of commitment to their work, you, or the company as a whole. Leaders recognize that people have power and work to bring it out in them.

Despite all the complex layers of identity and power, at the core of our relationships, people want to feel valued and understood. If we try to keep those things in mind the rest will follow.







Monday, 26 October 2015

So You Think You Can Blog? - 4 Tips for Beginner Bloggers

So you’ve decided to start a blog? Great! Blogging is a fun way to feel connected and you're going to love it! You’ve written a few posts, come up with a wacky name, chosen a killer Wordpress template, and the day has finally come where you get the thrill of pressing “publish”. Things are looking great and you’re gleaming with pride, but no matter how many times you refresh your browser, the “visit count” sits at zero. 

The grim fact about blogging is that up to 95% of blogs are abandoned in their first year. Blogging is about so much more than simply throwing your thoughts onto the internet and hoping they find an audience—it is about building a network of people who gain something from your work and come back again and again to get more. Successful blogging is about connecting with a passionate audience of like-minded individuals, earning their trust, and captivating their loyalty.

Building a blog audience may seem like a challenge, but there are several things you can do in the early days to ensure your blog’s success down the road. Here are four of the most useful tips we received early on in our blogging days that stuck with us!

1) Choosing a Topic: Make it something you’re passionate about, but not too vague.. oh, and not too specific: 


Not too big, not too small, just right. The three bears may not have been talking about blogging, but they might as well have. When considering your blog's subject matter, there are three things that must be kept in mind: it's important that you choose a topic you can speak in depth about, that your subject matter isn't too vague, and that your subject matter isn’t too specific. This might sound challenging, but it is a tightrope walk that all successful bloggers think in-depth about before jumping in. 


I guess the porridge represents blogs... I don't know, I lost the metaphor.  

First, it is important that you choose a blog topic that you are familiar with and comfortable speaking about from an “expert’s” perspective. You need to provide your readers with something they can’t get on their own, and you need to be able to do it again and again, so make sure you know your subject matter. Think of yourself as Yoda and your readers as jedi knights— it is your job to introduce them to the subject, challenge their current beliefs, give them your opinion, and hopefully provide them with enlightenment— if Yoda wasn’t an expert in the force, StarWars would have ended pretty differently. 

Secondly, it is important that your subject matter isn’t too vague. Say your area of interest is cars and you succeed at creating the best damn car blog on the internet. A simple google search for “car blog” will return 1.4 billion results… that means you’re competing with 1.4 billion pages for an audience that, frankly, doesn't know you or care about your blog. One way to make sure your blog is successful is to zero in on a specific audience that is underrepresented on the internet, or create content that isn’t already being made on a subject that is popular. The best blogs on the internet provide a unique view or spin on a subject that users can’t get anywhere else, so try and be different from the blogs that already exist. Sticking to our car example, trying to narrow down your audience could be as easy as specializing in a certain type of car (European, Japanese, Muscle, etc), a certain brand (Ford, Subaru, etc), or a certain car related activity (racing, car shows, stunting, etc)

To contrast that last tip, it's also important to make sure that the subject is not too narrow, or you run the risk of alienating yourself or running out of material. For example, if you decided to make your car blog specifically about the 1967 Mustang GT, you might find that after a few articles you have nothing left to say. Additionally, you are limiting your audience to people who are passionate about mid-century Mustangs, and that could be a small and unmotivated audience.  It is important that you choose a subject matter that you can build on going forward, can provide ample material if your blog takes off, and it is important that an audience exists for your subject matter. There are many ways to determine if your subject matter is too niche, but the easiest are probably to talk to friends and family who are unfamiliar with the subject to see if they’ve heard about it before — chances are, if they have, other people are talking about it. Additionally, if a quick search for the subject matter provides relevant results, you can begin to assess how big the demand for your blog is based on the content. If the results consist of a lot of forums, online communities, and discussions, you can begin to get a feel for how many people share your passion.  


2) Optimize Your Blog/Posts for Search Engines



What the !?#* is search engine optimization (SEO), and why should I care about it? 
SEO - Not just for banner ads anymore
SEO is the process of making your blog or site more easily searchable on google, bing, and whatever other search engines people are using. It is important to you because in the early days before your audience is established, the blog’s readers will arrive to your site by happenstance, and despite the rise of social media the majority of blog traffic comes from search engines. Lucky for you, search engine optimization is not as challenging as it seems, and if you are conscious about it as you're building your site and articles, it can become second nature. 

The process of search engine optimization is actually quite simple. Search engines scan your site and pull out significant keywords that appear on your pages, in your photo captions, and behind the scenes in the descriptions of your site. These keywords become tied to your site, and when users search for them they are directed to you. Here are a few things to remember when you’re setting up your blog: 

  1. The key to successfully optimizing your site is ensuring that all of your page titles and blog post titles contain relevant information that will lead people from search engines to your site. Use simple and descriptive titles that accurately describe your content, and make sure that each of your blog entry titles are unique.
  2. Use words for url extensions (eg www.yourdomain.com/blogname/subject instead of www.yourdomain.com/485834390/44r38dj) because domain names are searchable too.
  3. If you have access to your pages’ “Description” meta tag you can add a summary of what your blog posts are about to provide a more condensed and easily searchable blurb. Any time you have the opportunity on your blog to add a description it is important that you do and that you fill it with keywords and searchable information.
  4. Remember that only text is searchable, so images, links, videos, and other items will not be searchable unless you caption photos, add behind the scene descriptions of them, and name the files using descriptive words.

Google has a great guide to search engine optimization that can be found here, which is full of useful tips on how to maximize your sites traffic using simple techniques. I recommend having a read through it before making your blog, just so it’s in the back of your mind. 


3) Promote, Promote, Promote 


Alright, your blog is up, you've written a few articles, and you’ve optimized your site like a boss… great! Now comes the fun part: promoting your blog. Promoting your blog can be simple and a lot of fun, but it is time consuming, so make sure you prioritize this early on. 
First, you need to assess where your target audience spends their time online. Search for the subject matter you're writing about and make a list (with urls) of all the related websites, forums, discussion boards, youtube channels, Facebook groups, reddit communities, and whoever else relates to your blog’s subject matter. This will serve as your directory, and you will use it almost as a scheduling tool for your blog. 

Next, and it may seem hard, but bare with me: join all of the online communities that you can and try to participate in discussions, answer peoples questions, or generally just interact. Argh, right, too much work. This was daunting to me, so I set up a “blog crawl schedule” (ok, that sounds fun), where I divided my list of communities into 5 days of the week and allotted 30 minutes a day to spending time in the various communities. I posted stories, solved problems, and commented on videos, all the while mentioning my blog here and there and linking to the odd post. While you are using online communities think of the ways in which your interaction relates to your blog, and send readers there whenever you get the chance. Intertwining yourselves in these communities could lead to new friendships and a reputation in your field, which could help you grow your reader-base exponentially. 

Who doesn't love browsing random stuff online and staying up till the early morning clicking link after link of cat picture and news article? Sites like Reddit, BuzzFeed and Upworthy allow users to submit content and links that users may find interesting which could flood your blog with thousands of visits (if the post takes off). If you make something that you are exceptionally proud of and you feel your content can have an impact on people, share it! Craft an interesting headline, find specific groups or subreddits, and post your link—maybe you will go viral. 

Remember when "hashtags" were just lowly "pound signs"? 



Introducing: The Artist Formally Known as Pound Sign
Yeah, me neither. I learnt early on in blogging that hashtagging your posts on social media correctly can help you draw attention to your posts and drive traffic to your blog. Try typing keywords associated with your subject into social media sites like twitter and instagram to find out what people are talking about and what they are hashtagging. You can also search keywords on websites like hashtagify.me to find different hashtags to find your audience. Major events and holidays often get their own hashtags as well, ( i.e. #fifa2015, #elxn42, #xmas2015), so make sure you use them when sharing relevant content!

Lastly, it is important you don’t forget: in the blogging world you are surrounded by a community that loves reading blogs! Make sure you make connections with different bloggers by subscribing to their blogs, sharing their content on social media, commenting on their work, and liking their stuff. You will find they often return the favour. 


4) Lather, Write, Repeat 


People are creatures of habit — that is a fact — and you can use this to your advantage when building your blog audience. 
Granted, not all habits are good... "I can stop whenever I want"

Set a schedule of how many blog posts you want to release a week (or month, or biweekly, it doesn't matter), and stick to it. For our blog, we schedule one post weekly on Monday morning. It may seem simple, but your readers will quickly learn your schedule and will work it into theirs, and once the habit is formed you could have a long term reader.

Setting a schedule is easy, sticking to it is hard. Making promises to your reader, but falling short, could result in distrust, annoyance, and lost audience segments. When you’re developing your schedule it is important that you take into consideration the commitment you are making and the amount of work it could be. Make sure you’re not overcommitting yourself, as doing so could result in frustration and exhaustion. Also consider the amount of subject matter you have to develop— you don’t want to run out of material too early, so make sure you spread it out!